Blog authorSrdjan Ristanovic

Everything You Should Know about Custom Web App Development Services in 2024 (From Providers to Trends)

Mobile and laptop illustration

Did you know your product could be part of the 10 billion dollar market today if you make a custom web app?

In 2024, custom web app development is a powerful way to grow your business.

Unlike ready-made software, custom web apps are built to fit your exact needs.

They help you stand out from the crowd by offering features unique to your business.

If you want to increase profit, create a big user base, and build a solution that lasts, then custom web apps are for you.

In this article, we will tell you everything you need to know about custom web app development services.

Let’s dig in!

What Are Custom Web App Development Services?

Custom web app development services create unique web applications that fit the specific needs of a business or individual.

Unlike off-the-shelf software that offers the same approach, custom web apps are designed from scratch to address individual goals and challenges.

These services involve working closely with clients to understand their requirements and then designing and coding the application to meet those needs.

This means every feature and function is built to match exactly what you and your future users need.

The result is a web app that is not only functional but also aligns with the processes and objectives of the user base.

Who Are Custom Web Apps for?

Custom web app development services are for all of those who want to offer a quality solution to their users to bring in more profit.

Both businesses and individuals can benefit from these services.

If you want:

  • Personalized approach

  • Bigger return on investment

  • Faster growth

  • Guaranteed user satisfaction

  • A solution that can grow

  • Competitive edge

  • Market success

From a high-quality web application, then custom web application development services are for you.

Not convinced?

Here are some benefits you can’t miss out on if you want to build a successful web app in 2024.

Benefits of Custom Web Application Development Services

  • Web app that fits your wants and user needs

  • Exceptional user experience

  • Faster user retention

  • Easier scalability

  • Market advantage

  • High level of security

  • Optimized performance

  • Increased profit

Examples of Successful Custom Web Apps

Bottom of a Apple monitor on with the logo

You probably never thought about it, but almost all apps you use daily are custom-made.

We are talking about both mobile app development and web app development. That's the secret behind why they work so great.

You rely on them in both your business processes and your personal life.

Here are a few examples of popular custom web apps that millions use every day:

  • Canva

  • Miro

  • Asana

  • Basecamp

  • Salesforce

  • Hootsuite

  • Toggle

  • SurveyMonkey

  • Zendesk

  • WeTransfer

Who Offers Custom Web App Development Services?

Custom web app development services are offered by different types of businesses and professionals. Here are some ranked based on the quality of the service compared to the price:

  1. Software development service agencies: These agencies (like brigit.dev) provide a range of digital services, including custom web app development.

  2. Software development companies: These companies specialize in creating custom software, including web apps.

  3. Consulting Firms: Some consulting firms offer custom web app development as part of their broader services.

  4. Freelance Developers: Independent custom web application developers offer custom web app development services on a project basis.

You can get access to these services with an in-house development team as well. Although, this solution comes with the most obligations and legal responsibilities.

The choice is ultimately yours, but here is some information to consider that might help you make a more informed decision.

How to Choose the Right Web Development Company?

When it comes to choosing a web app development company, you need to consider a few things.

With so many options available, it can be hard to determine which company is the best fit for you and your web development project.

To help you with this we prepared some important info you need to make this decision.

Key Characteristics of a Reliable Web App Development Company

A reliable web app development company needs to have certain characteristics that set them apart from others. Some of these are:

  • Experience

  • Expertise

  • Communication

  • Flexibility

  • Security

How to Evaluate a Company’s Expertise and Portfolio?

Evaluating a company’s expertise and portfolio is crucial in determining its ability to deliver a successful project. Here are some steps to follow:

  • Review their website: A company’s website is a reflection of their expertise and capabilities. Look for a clear and concise description of their services, case studies, and testimonials.

  • Check their portfolio: A company’s portfolio should showcase their previous work and demonstrate their expertise in web app development. Look for examples of custom web development projects they have developed and the tech stack they used.

  • Ask for references: Ask the company for references from previous clients. This will give you an idea of how they work, communicate and are they able to deliver successful projects.

  • Evaluate their team: A company’s team is a reflection of their expertise and capabilities. Look for a team of skilled and experienced web app developers who are proficient in the latest technologies and trends.

With all of this in mind, you will be able to choose the right custom web application development company for you.

What Makes a Great Custom Web App?

Once you choose a good service provider, you might be wondering what makes a custom web application great.

What sets a custom app apart from other available solutions?

Well, the answer lies in these 10 features and attributes that custom web app development brings.

1. User-Centric Design

Three user icons

A great custom web app puts the user first.

This means the app is made with the user's needs in mind.

It must be easy to navigate and use.

It also has a simple layout and clear instructions.

The design should help end users find what they need quickly, making the experience smooth.

A user-centric design reduces confusion and frustration, increasing satisfaction and engagement.

2. Scalability

Business chart and people ilustration in blue

Scalable web applications are a must if you want to last on the market.

This is what makes custom web applications great.

They are built to grow with your business. Scalability is their main attribute.

As more users join or your needs change, these apps can handle it without problems.

Custom web apps adapt to increasing data and traffic.

Performance issues and downtime are avoided and you and your users don't need to worry.

3. Security

Lock and a cloud in green

Security is crucial for a great web app.

You need to protect user data and prevent unauthorized access.

Custom web apps come with strong security measures, like encryption and secure logins, to help keep your information safe.

Regular security updates and audits address any new vulnerabilities.

The focus on security that comes with custom web app development services also builds trust with users.

They know their data is handled with care so they keep coming back to your platform.

4. Cross-Platform Compatibility

Laptop, tablet, phone, monitor

A good web app works well on different devices and browsers.

Whether users are on a computer, tablet, or smartphone, the user experience shouldn't change.

With custom web apps this is guaranteed.

Their cross-platform compatibility reduces the need for separate app versions, saving development time and costs.

It ensures that all users have the same experience.

This helps you retain users and expand your user base quickly.

5. Customizable Features

Woman holding a phone

Custom web apps are built with customizable features that first fit your wants and needs.

The web apps themselves allow users to customize features on their own.

What this means is that they can adjust settings or add functionalities that fit their needs. These are of course minor changes that don't affect how the web app works.

These changes make the app more flexible and useful for different types of users.

Users can create a more personal experience by modifying elements to suit their workflows.

This leads to higher user satisfaction and engagement.

6. Integration Capabilities

Monitor, keyboard, mouse, paper all conected

Integration capabilities allow the app to work with other software or systems.

This means it can connect with tools users already use.

This is very important and influences user experience the most.

Because of this, custom web apps are ahead of any off-the-shelf solution.

With seamless integration custom web apps avoid manual data entry and reduce errors.

Users have a seamless experience and they don’t switch to other solutions easily.

7. Reliable Support and Maintenance Services

Gears in a circle

Custom web app solutions come with reliable web app support and maintenance.

They are provided by the custom web app development company itself.

This is why you need to choose carefully who you work with because they impact your platform beyond the development phase.

Ongoing support helps keep the app functional and up-to-date over time.

Regular maintenance makes sure the app remains compatible with new technologies and operating systems.

Together they keep your product running and users happy.

8. Tailored User Experiences

Woman and a laptop

Custom web apps provide a tailored user experience.

Because they are made from start to finish with users in mind the app is more relevant to each user.

It provides personalized content and features based on user behavior and preferences.

That's what makes the app more engaging and useful.

This approach increases user loyalty and satisfaction.

9. Analytics and Reporting

Statistics in a tab

Custom web apps usually come with analytics and reporting features.

what's so great about them is that they tell you how the app is used.

They provide insights into user behavior, app performance, and other key metrics.

This information helps improve the app and the overall business success.

With inside information like this, you can customize your solution even more so it functions perfectly.

10. Marketing and Sales Insights

Phone, three people, emojis illustration

The development of custom web apps should include marketing and sales insights.

For an app to succeed on the market functionality is not enough.

You need to use marketing and sales insights and incorporate them into your web app to make it a true market fit.

This way you ensure its success and long-term profit.

brigit.dev is one of the few software development agencies that specialize in this.

Since custom web app development services are so popular, there are new trends that pop up every year.

It's hard to keep up with all the trends, so we prepared this run-down to make things easier for you.

Here are the top 7 trends in 2024 that you might have missed:

1. Progressive Web Applications

This is one of the main web app development trends in 2024.

Progressive web apps are web apps that look and feel like mobile apps.

They load quickly, even on slow connections, and work offline.

They can be added to a home screen and use push notifications, making them more like native apps.

Because of this, they are more user-friendly.

2. Voice Search Optimization

This trend focuses on making websites easier for voice search engines to understand.

It involves using simple language and clear phrases so that when people use voice commands to search, they find your site easily.

Optimizing for voice search is a trend now, but in the next few years, it will become the norm.

With the rise of devices like Alexa, this is inevitable.

Even now, 51% of users research products with voice-activated devices.

Because of this jumping on this trend now will put you ahead of the competition.

3. Serverless Architecture

This trend allows web application developers to use cloud services to run code without managing servers.

It simplifies development because you don’t have to handle server upkeep.

You pay only for the compute time you use, making your web app development cost lower.

Providers like Microsoft, Google, and Amazon support these serverless environments, so the process is safe and secure.

4. Single Page Applications

Single-page apps load a single web page and update content dynamically as users interact with them.

They provide a seamless user experience because the page doesn’t need to reload completely.

This means users get a better experience with more responsiveness.

Because of this, they are becoming more and more popular.

5. Motion UI

Motion User Interface (UI) brings the user experience to the next level.

With animations and transitions on your web app, the platform reacts to the motions users make.

It makes interactions more engaging and visually appealing by adding movement and effects.

This increases user retention and satisfaction.

Motion UI also improves navigation and shadows user flow for a better experience.

6. Microservices Architecture

This trend breaks down a web app into smaller, separate services.

Each of these services handles a specific function.

They can be developed and scaled separately so the app is more flexible and easier to update or fix.

The development process moves faster and users get a better experience.

7. AI-Powered Chatbots

AI-powered solutions are the biggest trend in 2024 in all categories.

So it isn't unusual that custom web app development can't go without them.

AI-powered chatbots are automated tools that use artificial intelligence to chat with users.

They can answer questions, provide support, and help with tasks.

This trend is the future of customer support.

Bottom Line

In conclusion, custom web app development is a powerful tool for businesses in 2024.

It gives you the chance to create a product that fits your unique needs and stands out in any market.

With the right provider, you can build an app that not only meets your goals but also grows with your business.

Whether you are starting fresh or looking to upgrade, custom web apps offer the flexibility, security, and scalability you need to succeed.

Now is the best time to explore these services and take advantage of their many opportunities.