How Belex made VC Investing for Startups easier with Blockchain

project image


Blockchain crowdfunding platform

The best

Startup choice

About project

Kickstarter platform for entrepreneurs based on Ethereum

A skilled software engineer and entrepreneur wanted to bridge the gap between entrepreneurs and investors. The solution was Belex, a platform where VC is a click away. Based on Ethereum it offers safe antifraud communication. Entrepreneurs can present their ideas easily and reach a wide audience of investors. Investors have a variety of projects available to them everywhere and every day.

Client name



Blockchain, SAAS, Fintech



project preview
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Challenge 1

The client wanted a blockchain platform that supports the initial idea

Challenge 2

The app requires a security foundation that follows Know Your Customer (KYC) and Anti-Money Laundering (AML) protocols

Challenge 3

The app needed an interface that is easy to use but presents all the data

Project preview


We chose an Ethereum blockchain network that proved as the best solution in terms of security and operations. It supports the initial idea while following the newest trends in investing.

Admin and Investor’s Portal

We integrated all the required protocols into certain features for extra protection in the form of an admin and investor portal. Administrators can oversee activities on the platform from their portal. They approve or reject transactions as an extra layer of safeguarding. Investors, on the other hand, have an overview of transactions, tokens, and their investments at any time so they can monitor important activities.

Web Platform

Web platform presented as the best solution based on research. It could support a variety of data and display it simply while offering easy navigation. This made the interface intuitive and secure.

The Result


Tables in the DB


Screens for users and admin

The result was a user-friendly platform that is safe and secure. Belex is a unique platform on the market. It provides a simple and easy way to invest while creating space for entrepreneurs to kickstart their projects. The platform presents a new way of investing while helping many make their ideas happen.

Visual results

Visual result
Visual result
Visual result
Visual result
Visual result
Visual result

Key Features


Initial Coin Offering is used for issuing tokens for the project.

A step-by-step process for publication

This feature helps users publish whitepapers for their projects with all the important data.


The platform allows communication with brokers for investing on the platform.


Allows trading of the tokens on a second marketplace.

Complex admin panel

Allows admins to oversee transactions and activity on the platform. This presents an added layer of protection.


Step by Step

Development step 1


We dedicated a lot of time to scoping. The blockchain technology we integrated into the platform was demanding and we had to test it from the start. Consulting with our clients and potential users helped us define the needs and limits of the platform.

Development step 2

UX Research

Understanding investors' interests and entrepreneurs' needs was a huge part of our research. We created user personas, a user journey map, and a user flow based on research. Entrepreneurs needed an easy and reliable platform that doesn’t require special knowledge. Investors wanted a safe and lavish experience that offers real value. We tried to accommodate both sides while incorporating security protocols to improve platform integrity. This is why a successful and safe user experience was at the core of this project.

Development step 3

Style Guide

While defining different design elements, like colors or typography, we prioritized professionalism and trust. The primary colors were black and fluorescent green, following the newest standards in designing Web3 platforms. The aesthetic side of the platform creates a positive first impression and improves the overall perception of the projects.

Development step 4


The design phase combined form and function. The interface connects innovation with user-friendliness. It reflects user stories visually in an attractive and supportive way. Design not only follows trends in Web3 but it accommodates two types of users. The design of each feature used by entrepreneurs is intended to support them throughout the process and visually present their ideas in the best way possible. For investors, the design makes the platform look safe and simple.

05Software Architecture and Development

With Belex we focused on security and privacy during development. Since the platform allows financial transactions based on blockchain, we made sure our software architecture and tech stack provided a reliable foundation.

For the development environment, we used Hardhat to establish local networks for testing and development. This allowed us to build and optimize the platform with better precision and efficiency.

We built a complex admin panel used for controlling transactions so administrators can oversee and approve transactions for safety purposes. Following the completion of Initial Coin Offerings (ICOs) for the projects, ERC20 tokens are issued, managed, and distributed using Solidity contracts. This approach ensured the integrity and efficiency of token management processes and transactions within the platform.

We opted for ReactJS for the frontend and NestJS and Express NodeJS for the backend architecture. This combination guaranteed a responsive, user-friendly, and safe experience. Additionally, it laid a strong foundation for scalability and future improvements.

Design and Development
Design and DevelopmentDesign and Development
Development step 6

Testing and Collecting Users' Feedback

Testing ensured the platform's security and usability. We performed security assessments, usability testing, and performance checks from the start. With beta testing we addressed all the major issues. When the platform launched we prioritized users’ feedback. Ensuring that the communication and transactions were safe without bugs was our main priority.

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